Environmental Awareness – Encouragement Vs Education

August 21, 2011

“I can do small things every day that will make an impact on water pollution.”

It’s such a simple statement, and it’s true. So why is it so hard to send a message — over the airwaves, online, or in print — that actually evokes that reaction? Unfortunately, many environmental messages accidentally evoke an entirely different reaction, instead:

“It is hard to believe that the actions of one person can really contribute to lessening water pollution.”

I pulled those quotes from test audiences that reviewed a pair of environmental public service announcements. It’s my job to help environmental organizations pre-test their commercials and other marketing materials before they are released to the public. The two spots had a lot in common. Both of them urged everyday citizens to do their part in their daily lives to stop water pollution before it starts. But here’s the key difference — the producers of more successful advertisement crafted their message to encouraging. The producers of the less successful advertisement crafted their message to be educational.

Tennessee Water Works produced the “Heroes” advertisement, which prompted that confident “I can do small things every day” response. Who are the “heroes” this ad is about? People like you and me, who plant trees, recycle their motor oil (instead of dumping it in the drain), and care for their lawns responsibly. This advertisement holds up the example of ordinary people doing ordinary things and tells the viewer how great it is. In just 30 seconds, the advertisements repeatedly send the message that these people are heroes and their small actions add up to something important. According to the test panel, this message eventually sinks in. Continue reading …

Posted in: Academic Programs, Environmental Education

How Early Childhood Education Affects A Child

August 17, 2011

Parents who are thinking of enrolling their children in an early childhood education may encounter a lot of issues regarding the appropriateness. There is an on-going debate with regards to sending children to school before they even reach 5 years old. Some people believe that kids are better off playing and enjoying their childhood, while others think that children need to be taught early on. Both of these may be due to the fact that they just want their children to enjoy, while others simply want to take advantage of the intelligence they possess during this stage.

While there may be some facilities offering educational activities for children below 5 years old called day care, this is not really the formal early childhood education. It is simply much like a baby sitting service since it usually offers toys and other activities that incorporates fun and learning. In this facility, education is not much emphasized. In the recent times, early childhood education puts its focus on the formal learning process as well as the other vital operations.

According to research, some children can benefit from an early childhood education. There is a lot of effective curriculum for kids all over the world. Basically, the schools give the parents a guarantee that they will keep the children safe in the school. Aside from the facilities, the pupils will be able to learn and enjoy the educational programs offered. This usually covers playing, learning, as well as socializing. These aspects are integrated together in preparation for primary school. As expected, some children will excel in other areas, while others will simply show average result. Nevertheless, these children are expected to stand out in academics in so far as the age group is concerned.

Amongst the primary purposes of early childhood education is the early onset in introducing the learning process to them. Before even reaching pre-school age, some parents think it is appropriate to expose them little by little to what their life will be in a few years. During this phase, the child will not just experience the regular brain development, but they are also given the chance to enhance their physical and verbal abilities, too. Continue reading …

Posted in: Childhood Education

Some Master’s Degrees Will Result In Both Career Advancement And Higher Salaries

August 12, 2011

If a Master’s degree program is in your plans, you likely have a few reasons for pursuing a more advanced degree. Likely, a Master’s degree is a necessary step in order to have the career you desire in your field, or perhaps you are truly passionate about your area of study and wish to learn more. For many degree candidates, however, earning a better income is the top reason for pursuing an advanced degree. If you are choosing a degree program based on earnings, you will want to know what some of the more lucrative areas of study are.

A Master’s degree is usually a great investment, but not always. In some cases, it can provide personal satisfaction, but not necessarily a great deal of wealth. In other cases, the advanced degree is not really necessary to perform a particular job. In some fields, however, earning a Master’s degree is both necessary for success and extremely profitable.

One of the top-paying fields in which to earn a Master’s degree is Business Administration. An MBA is a popular degree, and depending on the program from which you graduate and your success within the program, you could earn a high salary right out of the starting gate. A Master’s degree in Business Administration is not a necessity for a career in business, but it will not only make you more employable, it will accelerate your climb to the top. You will be more competitive for the best-paying jobs after graduating from an MBA.

Another lucrative Master’s degree program is Engineering. An advanced degree is not mandatory for those who wish to become an Engineer, but it is certainly suggested that you earn an advanced degree if you are interested in working in this field. You will be glad you made this investment in your future, as engineers have high starting salaries and often go on to be some of the best-paid professionals. Continue reading …

Posted in: Continuing Education

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